Add a video to your products

Your products can now carry a video. Shoppers who watch a product video are up to 144% more likely to add the item to their cart (Invesp), so it's one of the easier wins for a product page.

Edit any product and you'll see a new Product Video field right under the description. Paste a YouTube link and save.

On the storefront the video shows up right in the product image gallery, as a thumbnail next to the photos.

Customers click it to play the video right there, without leaving the page.

It also gets added to your Google Merchant Center feed automatically, as the new video_link attribute Google rolled out this year. The same video can show on your Google Shopping listings, both the paid ones and the free organic ones, with no extra ad spend.

A recipe clip, an unboxing, a quick "here's what's in season"... anything that helps someone picture the product. Add one to your best sellers and see how it does.