Nov 01, 2026 · 2 min read

Gross Margin, boxes and add-ons in one place

Your store can now see its gross margin on boxes and add-ons together, in one place, under Reports → Finance → Gross Margin. No more exporting to a spreadsheet or waiting on QuickBooks to catch up.

The Gross Margin report in the admin, showing a By Week table with ideal and real margin columns

It breaks down two ways: per box type, and as a weekly total you can run across any range of weeks. The interesting part is the two margin numbers sitting side by side. Ideal margin is what you'd make if you bought exactly what went into the boxes. Real margin is what you actually make once you buy by the case, since you can't buy half a case of anything. The difference between them is your purchasing overage, the real cost of rounding up to whole cases every week.

Every number is valued at the cost that was live that delivery week, so looking back at older weeks stays accurate even after you've changed a price since. The weeks don't drift on you.

And if you ever wonder what a column means or how it's figured, hover over its header. Every one explains itself, what it is and exactly how it's calculated, so the report answers its own questions.

Find it under Reports → Finance → Gross Margin.

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