Email Capture Conversions Report

Ever wonder how many of the people who hand over their email actually turn into paying customers? There's now a report that answers exactly that. You'll find it under Reports → Acquisition → Email Capture Conversions, with a shortcut button on the Drip Emails page too.

It takes everyone who has given you their email (popup signups, newsletter, imported lead lists) and shows how many went on to become customers, along with your conversion rate. Filter by date range or by a specific campaign to see which of your lists actually pull people in.

It's careful about the numbers too. People who signed up and later became customers (the real conversions) are counted separately from folks who were already customers when they got added to a list, so your rate reflects genuine new business.

A couple of extras worth a look: a chart of how many drip emails someone received before they converted, and how long it typically takes from handing over an email to that first order. Handy for knowing whether your welcome series is doing the work or whether people buy right away.

One note: this tracks brand-new customers. Win-back re-activations, where a cancelled customer rejoins, live on the Rejoins report instead.