date: 2013-01-30 23:22:59+00:00
HitTail is now integrated into the software. Here's a quick overview for you on how to use long tail keywords- when a customer types a very specific keyword into google (or bing) that tells us they know exactly what they are looking for. A good example is this- "organic box delivered oakland". Potential customers that enter phrases like that are more likely to sign up immediately compared to a potential customer that types in "organic food".
HitTail monitors the keywords used to get to your site, and can tell us which ones we should work on to rank highly for on google. The strategy is simple- identify a keyword, then build a landing page for it on your site.
date: 2013-01-30 23:15:36+00:00
There is a new report (in BETA status!) that will tell you exactly this. Go to Reports->Missed Signups. This report will give you the information of any potential customers that completed step 1 of the sign up process but then for some reason failed to complete step 2.
The report dives through the system logs to gather this information, then does a search on your customer database to see if it can find a match. When it doesn't find a match, it will show you! The records marked 'incomplete' are the ones that never finished the sign up process.
Whoa, that's kind of like being a stalker.
date: 2013-01-30 23:30:38+00:00
Now introducing... the Hello Bar! To see what this is, visit http://www.hellobar.com . The Hello Bar is now integrated with the software so if you want to bring a message to your customers' attention, all you have to is tell me what you want the message to be and where you want it to link to.
What You Can Do With the Hello Bar
promote a discount code to entice potential customers