A missed signup occurs when a potential customer fills out the first page in the sign up process and then for some reason stops. This could be because they don’t want to enter their payment information on step 2, or they had second thoughts, or maybe they just have questions about your service. Now you can put your incomplete sign ups on autopilot.
You can already view these missed signups by logging in to the admin side of your website, and going to reports->missed signups. This report gives you a list of any attempts by potential customers to sign up and is a very valuable tool.
We’ve extended this tool and created a new feature- the missed signups auto responder. This feature will automatically email any potential customers on the missed signup page 72 hours after they failed to complete the sign up process.
To enable this feature, simply go to your email templates and fill in the content for the email titled “Missed Signups”. If you leave that email blank, the feature will remain turned off. Make sure that you set the subject of the email to something like “Hi! Can we help?” or “Looks like you tried to sign up for YOUR COMPANY, anything we can do?” or simply “Hey there!”.
You can use this email to ask customers if they need some help, if they need more information about your service, or if they have any questions. You can also use this as an opportunity to tell them a little bit more about your service OR try to entice them into signing up by giving them a discount code. It’s all up to you.
The best part about this feature is that it will run automatically after you write the content for the missed signups email. You won’t have to do anything, and your system will automatically contact those potential customers that did not complete step 1 of the sign up process.
If you have any questions about this feature or would like help writing your ‘missed signups’ email, send an email to firstname.lastname@example.org.